Who's Now?: Yet Another Quirky SportsCenter Feature To Debut Tonight

For the life of me I can't understand why ESPN continues to ruin SportsCenter with these boring polls and The Sklar Brothers. Just think about how the show has evolved over the years. They save their only good piece until Sunday, and any worthwhile news is on Outside the Lines. Seriously look at this list of current segments. 41!!! There are 41 different segments that are active on the program....oh wait, make that 42.....

ESPN during tonight’s 6:00pm ET edition of “SportsCenter” will launch “Who’s Now,” a daily series to determine the “Ultimate Sports Star.” Fan nominations and ESPN research this month will select 32 athletes who will be slotted into brackets, which will be revealed during a selection special on June 29. ESPN’s Stuart Scott will then host a “Who’s Now” segment in every July edition of “SportsCenter” that will debate matchups. Fan voting on ESPN.com and an ESPN panel will determine the winner, with one athlete eliminated each day, until the winner is revealed on August 1st. (Sports Business Daily)

Here's the first question that popped into my mind.....Who cares??? Seriously, name me one person that cares about this. I'm sure a ton of people will vote because it will be on the main page of ESPN.com, but will you really tune in just to hear Stuart Scott reveal the winners of a popularity contest?

The idea, ESPN senior coordinating producer Glenn Jacobs says, is to add a new Who's Now segment on every SportsCenter in July. The concept, he suggests, might seem familiar: "We're stealing our model directly from ABC's Dancing with the Stars."

Well at least he's honest. But seriously....Glenn....just go back to reporting please. You're turning arguably my favorite show ever into TRL.

ESPN will pit star vs. star (USA Today)