Maybe it's the fever I'm running, but I can't for the life of me understand what any of this is about. ESPN is working with Dominos to air 90 seconds advertorials that they're calling "Sports Related Mini Films". What in the hell does that mean?
ESPN said today it would unveil a humorous campaign sponsored by Domino’s Pizza, the latest entry in ESPN Shorts, a series of four, 90-second advertorials designed to resemble sports-related mini-films.Ohhhh I get it now! They make me want to watch the 6pm Sports Center even less now. That makes complete sense.
“Planner presented by Domino’s Pizza,” via Ground Zero, Los Angeles, will break this week during SportsCenter (6 p.m. ET) and air over the next eight weeks. Spend was not given.
ESPN Shorts launched in 2004 with “The Scout presented by Sears,” about a hard-luck baseball scout who needs to find the next big thing, which turns out to be the groundskeeper who uses Craftsman products. They followed that in 2005 with “The Squeeze presented by Miller,” about a Boston family dealing with the death of an uncle who had a heart attack while watching Game 6 of the World Series.
ESPN, Domino's Team For SportsCenter Campaign (Brandweek)