ESPN Decides Not To Comment On A Story They Are Commenting On

On the heels of yesterday's story that ESPN is looking into getting back the BCS, the network wrote a story of their own. Now I'm not one to try and completely understand the inner workings of a TV deal of this magnitude, but can someone explain to me why a company that is writing a story about itself wouldn't be able to be reached for a comment....

"We've had good meetings and discussion to this point," BCS coordinator and Atlantic Coast Conference commissioner John Swofford said Tuesday, according to USA Today. "The BCS is obviously an attractive television property, but we simply have not completed our process."

Conference commissioners and BCS TV negotiator Barry Frank have been meeting in Chicago with the networks since Sunday, USA Today reported.

SportsBusiness Daily reported that in bidding, Disney is offering about $125 million annually to air the games, while Fox is offering about $100 million annually. According to USA Today, several people with knowledge of the negotiations confirmed those figures.

ESPN did not immediately comment on the reports.

That is so meta that my head is going to explode. You are ESPN! Wouldn't you have gone with something like, "ESPN can't divulge anymore at this time", or "We choose not to comment at this point in the discussions"? Just an odd way to put things.

Oh and a brief update of sorts, but after some researching and snooping, the numbers are going to be very very hard for FOX to compete with.

Reports: BCS games might air on cable starting in 2010 (ESPN)
The BCS Might Be Moving From FOX Back To ESPN/ABC (Awful Announcing)

(Thanks to TB for the link)