I wasn't one of them, but a lot of people tuned into the NBA All-Star Game yesterday. In fact, the game was up 6% over last year. Via TNT PR....
TNT's exclusive coverage of the 2009 NBA All-Star Game on Sunday delivered a 4.1 US HH Rating, representing a 6% increase from the prior year, and 6,855,000 Total Viewers, up 8% from last year's telecast, according to Nielsen's Fast Nationals. The West, led by co-MVP's Shaquille O'Neal and Kobe Bryant, defeated the East Squad 146-119.As far as All Star games go, the NBA one is by far the most entertaining, but it's still only about half of what the MLB gets.
The event also delivered ratings growth in Homes (4,665,000), up 8% from last year, as well as key adult demographics, including:
* A18-34 (2,517,000) +10%
* A18-49 (4,033,000) +6%
* A25-54 (3,445,000) +12%