In biomechanical testing at a leading West Coast university laboratory, the APL Concept 1 shoes delivered increases in vertical leap of up to 3.5 inches when compared against a leading competitive brand’s most expensive basketball shoe.
“We were not exactly shocked to hear the NBA chose to ban our shoes,” said APL co-founder Adam Goldston. “The Load ‘N Launch Technology not only provides an instant and dramatic increase in vertical leap, but the biomechanical testing showed that the players exerted far less energy as a result.”
If what the brothers Goldston claim about the extra vert is true, I guess they shouldn't be surprised. But they should be thankful, because these things are about to become the hottest kicks on the street. Am I crazy or does everyone who plays even occasional pickup suddenly NEED to have the shoes that are too awesome for the NBA to allow?
If you don't think the ban is amazing PR, check out APL's website and tell me what they think.