ESPN has always had their own agendas in terms of who and what they promote. The main thing is that it's all about being subtle. The Heat Index is not subtle though, it's just blatant extension of the Lebron and Heat hype and marketing machine.
I think it's preposterous that ESPN has "The Head Index". That's just blatant marketing/pr/ass kissing/ball licking. If the Knicks get a great point guard to make a Big 3, what are the chances they'll marketing soap box as well?
@fire joe buck you're surprised that ESPN doesn't have journalistic integrity? You should have seen what they did today with the death of the Alabama football player. They do many things well but class and integrity are not them