With the Super Bowl approaching in less than two weeks, excitement is building not just for the game, but for the commercials. If you aren't a Giants or Patriots fan, the commercials are one way to get your mind off your team not being in the big game. Super Bowl commercials have taken on a life of their own over the years and draw in a sizeable portion of the Super Bowl's annual record setting audience. Each commercial this year can cost a company between 3.5 and 4 MILLION dollars for just thirty seconds of air time.
Thankfully, the folks at Next Media Animation, who you may know for their Taiwanese animation videos, have taken the time to instruct all of us on what goes into a successful, viral Super Bowl ad. Key elements include...
Yup, that pretty much sums up every single successful Super Bowl commercial ever made. Except this one. I'm still trying to figure out though why everything in American culture is automatically funnier when seen through the eyes of Taiwanese animation...
Brad Nessler and Mike Mayock kept making jokes about Skittles, because Seahawks RB Marshawn Lynch likes to eat a handful of them after scoring a touchdown or making a big play, they even went so far as to tell what kind of snacks that the Seahawks had in their meeting the day before the game and what snack they picked!
I loved how Terry Bradshaw and Michael Strahan had to stutter before finally getting Dexter Mccluster's name right, at Halftime of the Broncos at Viking game on FOX!
Didn't hear many bad lines this week. My favorite was from referee John Parry. "New York is challenging the incomplete catch."
"And now we switch you to the end of Broncos and Vikings. Actually, we are going to do that on the other side of the break." Curt Menefee promising the Atlanta vs Houston audience the dramatic conclusion of the other game. After the break, FOX returned with Green Bay vs Giants.
"And this the LAST PLAY OF THE GAME! No, last play of the half..." ~Boomer Esiason during halftime highlights of Bears/Cheifs game.
"Tom Brady is half quarterback, half coach, half coordinator." - Rich Gannon (no wonder Brady's so good, he's 1.5 people!)