Louisville's victory over Michigan was a winner for CBS in the ratings department. College basketball can often be plodding, slow, and torturous to watch with dictatorial coaches exerting their influence and drawn charges being classified as highlight plays. That's why last night's game filled with great shotmaking and highlights stood out as such a great advertisement for the sport. Although Louisville pulled away late, the rating was still very strong. A 14.3 overnight that was up 18% versus last year and the best rating since 2010.
2013 NCAA Championship game on CBS scores 14.3/23 rating/share in metered markets, up 18% vs. 2012.#MarchMadness— CBS Sports PR(@CBSSportsGang) April 9, 2013
We'll have much more on CBS's coverage of the championship game throughout the day, but as far as the number of viewers go, it was certainly a success for CBS and Turner. It'll be very interesting to see how these numbers are spun though if the Final Four does move to TBS next year as has been indicated.
CBS should be thanking Kevin Ware for that. Honestly, how many people tuned in to the game wanting to see Louisville win because of what happened to Ware? *raises hand* I know I did. CBS should kick down a check to Mr. Ware to attracting more of an audience on Monday.
@awfulannouncing Had to turn it off. Michigan's uniforms were breaking my TV.
@awfulannouncing all march it's been easy for me to pull away and study...but last night i watched almost the full first half i couldnt stop
@awfulannouncing The ratings would of been better if they started the game at a decent time,say 8pm.that greed will come to end soon.