The National Football League is in negotiations for the NFL Sunday Ticket out-of-market pay per view package. DirecTV has been the long-time rightsholder dating back to 1994. The current contract expires after next season, however, the NFL has begun talking to outside parties either to scare DirecTV to pay up, or find a totally new partner.
According to Peter Kafka at All Things Digital, the NFL has begun to talk to Google and its video content provider, YouTube. Now imagine if Google signs. It's not out of the realm of possibility. The company certainly has the money, the infrastructure to distribute through YouTube, to Android-powered tablets and mobiles and even to its Chromebooks. Perhaps down the line, you could even see it through Google Glass.
Currently, DirecTV is paying close to $1 billion a year, but is balking at paying more. Chief Financial Officer Pat Doyle said earlier this year that he would be willing to share Sunday Ticket with cable or even drop it all together to prevent paying double the asking price. Recently, DirecTV has been unwilling to pay what it perceives is high subscriber fees for new sports networks, Fox Sports 1 being a prime example.
So could we see Sunday Ticket on Google platforms? Well, it's certainly possible and this isn't the only meeting the NFL is taking with high tech companies. The league is also rumored to be talking with Apple which would love to have NFL games to sell for Apple TV and send it to iPads and iPhones.
And let's not rule out that cable providers could be in the mix for the Sunday Ticket package. In fact, they should be considered the favorite if DirecTV can't meet the NFL's asking price. But having live NFL games distributed on YouTube or through an Apple device is quite intriguing. It shows that the NFL is thinking outside the box in having its games viewed on non-traditional platforms.
We'll see where this is heading. The NFL loves to have multiple bidders for its television packages and it certainly appears that playing DirecTV off Google, Apple and cable is right up the league's alley.
I used to get NFL Sunday Ticket for $99 back in the days of C-Band. I have never ordered it from DirecTV and I'm tired, as a loyal customer, seeing them offer it for free for one year to new subscribers. I hope DirecTV loses NFL Sunday Ticket. And, although it will never happen, pass the savings in the form of a lower bill to a loyal customer.
Directv will have to fork over more money imo. That's why a lot sports fans have Directv is for the Sunday Ticket.
Here's a list of most likely tech bidders http://jmanmediazone.blogspot.com/2013/08/could-nfl-sunday-ticket-go-online.html
Youtube is already hosting live sports, and they are proving to be successful with it. I'd be all for getting Sunday NFL Ticket if it were made available through something like Youtube. This move also could be a safety net, since FOX and CBS are wanting the rights to stream their games. The NFL could make it where they can all be streamed online in one place.
And no where does it say this would cancel a sat TV deal. this could merely be a deal which makes all the games available via streaming legally in the US. Streaming spots has been growing and growing, and the NFL is smart enough to realize they should be ahead of the rest in that field. Live Streaming in the US is their next step.
The big hang up for years as to why Time Warner Cable and Cablevision refused to carry NFL Network until last year was that they wanted the Sunday Ticket package also. I think the networks and their stations played a role of keeping ST off digital cable, because they think it'll take away from their ad dollars (which is BS, because ST has co-existed with local broadcasts for years with no problem).
A couple years back, MLB tried to sign an exclusive contract with, I believe it was DirecTV, for Extra Innings and congress went nuts and made them open it up to all the cable and satellite companies. Why isn't a similar hissy fit thrown about NFL looking to continue an exclusive contract with DTV, Google, Apple, whoever? It should be opened to everyone. I have DirecTV, but not everyone can have satellite.
If NFLST went to Google or Apple, how would bars and restaurants be able to get the games? I'm guessing an overwhelming majority of them would have to completely re-wire their buildings in order to receive their programming.
@BetterThanM0st chances are they'd just have to up their internet speeds (if necessary) and buy a bunch of appletv's or chromecasts.