For the record, San Diego's @cbs8 was the only CBS affiliate in a major market to preempt the NCAA Tournament today.— John Ourand (@Ourand_SBJ) March 23, 2013
Yes, this happened as San Diegans woke up and were hoping to watch some basketball and breakfast on CBS affiliate KFMB. Instead of the NCAA Tournament and Michigan vs. VCU from Auburn Hills, MI, viewers were treated to the cartoon, Liberty's Kids for an hour before joining the game in progress. Apparently there was no warning or correction to TV programming guides that had listed the game starting on time in the San Diego market.
As Ourand stated in a later tweet, if CBS knows about a preemption ahead of time, it will make arrangements for an alternate station to pick up the feed. However, in this case, CBS apparently had no prior knowledge of KFMB's plans to show a cartoon for an hour.
Normally, a preemption would occur if there's breaking news or a prior commitment to other programming, but outright joining a basketball game halfway into the game to run a cartoon is practically unheard of. We'll see if there are repercussions for KFMB down the line.
I am suprised that they didn't show Liberty's Kids before or after the game, like most CBS Affiliates did.
It sounds like what may have happened was that the schedule was completely automated and no one at the station figured out there was going to be a conflict until it was too late. The lack of response from the station's Twitter account suggests no one was even at the station to catch it at the time.
@awfulannouncing seriously tho this would drive me crazy if my team were on and the local affiliate did this to me.
@awfulannouncing I'd rather watch cartoons !
@awfulannouncing They could have at least made it a Heidi cartoon.
The "cartoons" are actually required children's programming that the FCC mandates over-the-air broadcast stations air weekly. There are minimum hour requirements and strict regulations regarding pre-empting and moving them. I used to work in TV scheduling and know the headaches firsthand. So, actually, this doesn't completely surprise me, since San Diego State wasn't playing, and, let's face it, San Diego isn't exactly the hotbed of college basketball.
if it was Liberty's Kids like the article says they might've just had to to fill the channel's mandatory educational programming quota for the week.
Was it anything good? Or was it the blood-sugar spiking product placement that CBS normally throws most stations on Saturdays these days?
%s %s DikieV You cant pick against the dolphin baby!! %s will be prime time players tonight! Yeah Baby! %s
@hanoversports Actually, the "requirements" only state that 3 hours per week of children's programming be aired sometime between 7 AM and 10 PM, not that it had to be Liberty's Kids at that specific appointed hour. It's an extremely fluid rule, as the shows that can be aired, and the times at which they can be aired, can vary significantly from station to station, city to city. (Broadcasting major, myself.)
@irishbearaz @hanoversports Actually, this is a very loose interpretation of the rule. A certain percentage of programs must air each quarter, and if the schedule is changed too often a station can be penalized. Pre-emptions are almost always to the detriment of the station's quarterly report (i.e.--there'd better be a very good reason, and VCU/Michigan basketball in San Diego ain't one of them). Yes, the stations decide which E/I shows they will pick up and air and at what "regular" airtimes the station assigns them weekly, but that has nothing to do with the FCC edicts on how they are shown. If this station aired Liberty's Kids one week at 7am, the next week at noon, the following week on Sunday instead of Saturday, etc, etc, they'd have some issues. I'm not saying I agree with the rules, I'm just saying they exist, and, for the stations I programmed for, it was more than just 3 hours a week.
@jtlope Fer sure!! Watched WSU with my parents last night, they met n married in Wichita 52 yrs ago, they were both screaming lol
@skberry64 it sure would be fun though lol
@jtlope Oh lawdy, I don't think my heart would withstand that !! LOL