NFL Ratings, Week 10: Late, Sunday Night windows down

Pregame

Fox, which usually wins the ratings battle at Noon ET anyway, had the much-anticipated Richie Incognito interview in the second half of their show. Fox NFL Sunday drew a 3.6 overnight, which topped (but didn't hurt) CBS' The NFL Today, which drew a fairly typical 2.6. Fox's rating was the best for their pregame show since Week 5. According to the network, it was up 16 percent from the corresponding show from 2012.

Fox (Regional Window)

Fox had a solid day in the regional window, featuring big market teams including the Eagles, Packers, Seahawks, Lions, Bears and 49ers. It drew a 12.3 overnight rating, up 17 percent from CBS's regional window in 2012. That window featured the Jets, Patriots, Broncos and Ravens, but only drew a 10.5

CBS (Early Window)

CBS's early window featured very activated middle markets (Buffalo, Pittsburgh, Baltimore, Cincinnati) and also a big-market matchup as a backup game, with Oakland taking on the Giants. CBS drew a 9.8 overnight for the window, up 16 percent from Fox's similar window in 2012. That window also featured the Giants and Cincinnati, but the Ravens-Bengals overtime thriller likely helped CBS over the top. Also, in spite of both teams being down the standings, Bills-Steelers was watched by plenty of people in both markets.

CBS ("America's Game of the Week" Window) 

Even with Peyton Manning, sometimes you just can't top the NFC East. Another dramaless Broncos victory (well, sort of, considering Peyton Manning's leg) drew a 14.8 overnight, down eight percent from last year's Cowboys-Eagles window. CBS also featured a Houston-Arizona game at 4:25 p.m. ET.

NBC (Sunday Night Football)

In theory, Cowboys-Saints should be an unbeatalbe matchup for NBC. Between New Orleans drawing 73 percent of all televisions in the market, and the Cowboys being "America's Team," this one should carry quite well. It was surprising, then, to see the Saints blowout of the Cowboys end up down from the SNF game in Week 10 of 2012, which featured a low-scoring game between the Texans and Bears. NBC drew a solid 13.0 overnight, however.