It's painfully obvious this Kevin Durant v Dwyane Wade social media beef is being staged for commercial reasons.  I mean, nobody could think the back and forth featuring a suspicious marketing slogan (show me don't tweet me) could really be organic from two guys that starred in a Gatorade ad about being in a rivalry together.  Besides, Wade didn't tweet Durant, he posted an Instagram pic.

Nobody could be silly enough to actually treat this as a real story.  I mean, nobody could actually think this is a controversy worth analyzing on a factual level.

Right?

Right…

Oh God.

Well, First Take is basically a two hour pro wrestling promo and is as fake as it comes so of course this makes sense.

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