When the launch of The Crossover was announced back in January, there were high hopes that the show would become a signature program for NBC Sports Network. The show premiered with a lot of fanfare during Super Bowl week with Dave Briggs and Michelle Beadle as co-hosts and occupied the 6 p.m. ET hour.
From the start, it was obvious the two would not recreate the magic of the original SportsNation which Beadle co-hosted with Colin Cowherd for three years on ESPN2. Despite their best efforts, the pairing of Briggs and Beadle did not work and by May of this year, Briggs was booted to later host another show for NBCSN and Crossover became a solo vehicle for Michelle.
From then on, the show had more stops and starts than a car stuck in Los Angeles morning rush hour traffic. The constant pre-emptions, time changes, and lack of promotion turned out to be a death knell.
The show was first pre-empted by the Tour of California cycling race which allowed the program to re-tool for its second incarnation. And then in July, Crossover was lost for the entire month as NBCSN focused on the Tour de France. Crossover returned in August, moved an hour earlier to 5 p.m. ET, but then in September, the pre-emptions returned when the America's Cup began its final stages. By this time, any momentum Crossover was hoping to gain had been lost.
Just last week on the Sports Media Weekly podcast, Beadle told me she was happy with the changes made on the show, but expressed her frustations over the lack of network promotion:
I then asked Michelle how she balances trying to be a good soldier for the network while attempting to draw viewers and again, she sounded frustrated about the way NBCSN was handling the program.
As I interviewed Beadle, the show was in the midst being pre-empted for four consecutive days for the America's Cup and would be lost again on Monday and Tuesday of this week for the final three races of the event.
And just six days after the podcast, NBCSN announced Crossover would be canceled and a new afternoon lineup emphasizing the NFL and the NHL would take its place.
NBCSN certainly gave Beadle the opportunity by giving her the half-hour show, but it never really got off the ground. First, Dave Briggs was ill-suited as her co-host and she has made her feelings known about him both to Dan Patrick and to her Twitter following. And while the second incarnation was better, the pre-emptions killed the momentum and never allowed the show to gain an audience. Considering the pre-emptions due to cycling and yacht racing, The Crossover 2.0 was only given a few brief months on the air before NBCSN pulled the plug.
But this won't be the last time we'll see her on NBCSN. In February, she'll have a role on the Olympics in Sochi and continue to be seen on NBC Sports' big events like the Kentucky Derby and NFL season opener. In the interim, she'll continue on Access Hollywood.
Perhaps NBC will find another vehicle for Beadle in the future. If they could do it for Dave Briggs, certainly there should be room for Michelle on the network.
What a bunch of haters! I am sure that all of you with the disparaging remarks are experts and beloved in your fields of endeavor. I personally found her entertaining and a perfect foil to Cowherd. Her presence made his tolerable. She and Briggs did not have any real chemistry, that was apparent. It was not the fault of either one, just the way it works sometimes. I wish her luck in the future.
@jpq1999 bingo. Well known I don't like Cowherd but he does draw viewers, regardless. Not even debatable.
"the two would not recreate the magic of the original SportsNation"
When did this revisionist history start with that show? THAT SHOW SUCKED. There was no magic between her and Colin. It was a bad show. No one watched. PTI is magic. SportsNation is not.
Beadle is the same as Erin Andrews (cheap plug: http://stholeary.blogspot.com/2013/07/substance-trumps-style-erin-andrews.html)
They are both where they are due to people finding them attractive.
For Erin Andrews, all men find her attractive, so she gets a big role on Fox.
For Michelle Beadle, only sports bloggers find her attractive, so she gets canned from a show that drew 30k viewers.
The only thing more annoying than the bloggers' love affair with Beadle is my inability to stop clicking on these links that anger me! arrrgggghhhh
Michelle Beadle is a girl with average looks from San Antonio (Boerne), who makes faces for camera, talks sports and likes pro rasslin'. She is the tomboy who really cashed in on that fact in 2013. She is still annoying.
Bridgestone needs to put her name on her ads since the majority of
America does not have a clue who she is. One-A-Day, picked up on that
in a focus group and as a result, we see 'Erin Andrews' on a jersey or a
runner's bib to at acknowledge what her name is, otherwise Beadle is
like "the Maloxx Lady". then again, Bridgestone does not name her because she loves to talk about her smelly feet on Twitter.
Yesterday, Damon Bruce said it best in that Beadle is such a niche that she, "She has probably done more than I have, but there I have more substance in my career...there is no sports or news talk show we want a woman in charge of."
Most of these sports variety shows are crap. Show highlights or games. That's what people want to watch. We don't need this sports infotainment. It serves no purpose and isn't entertaining.
Why don't they weave Michelle into "Football Night in America" each week to gain her some momentum for whatever's next?
tuned in once to "The Crossover"...they were playing Pictionary...click...thought nothing could get much worse...then I saw the Regis show on FS1...then I saw the Cowherd NFL show...oh yeah it got way worse then Beadle...
@The_Bulldog_ Cowherd & Beadle had great chemistry. She has had ZERO chemistry w/ anyone else. She's so overrated
@VicMcCarty NBCSN caters to a more mature demographic, like the earlier days of ESPN and the Fox RSNs.
@VicMcCarty They have the Premier League, that is more than enough reason to watch NBCSN.