Now that the Olympics are underway, it's time to look at the online coverage which has become a vital part of NBC's tonnage. Since 2012, the Peacock has embraced online streaming seeing that it has enhanced viewers' interest in the Games and increased ratings for its primetime portion.
This differs from previous years when NBC would hold the glamour events and wait until primetime to air them. Now, NBC will throw everything except for the Opening Ceremony online to allow fans to watch curling, skiing or figure skating when they want.
NBC Olympics will carry 1,000 hours of live streams at its website and on the NBC Sports Live Extra app for both mobiles and tablets. To see the events, both NBCOlympics.com and the Live Extra app require viewers to authenticate by using their cable or satellite ID's and passwords. As long as your cable and satellite provider has an agreement with NBC, you'll be able to access all 1,000 hours of coverage.
If you don't have a password, NBC will allow you a one-time and one-time only half-hour temporary access to the streams. If you can't authenticate after that, you can watch the streams for only five minutes each day.
The live event streams on NBCOlympics.com and Live Extra will utilize the world feed from Olympic Broadcasting Services and not the NBC announcers, One annoying feature from London that has apparently returned in 2014 is the inopportune firing of ads. The world feeds are commercial-free so NBC will insert ads right as an announcer is talking thus missing an explanation or in some extreme cases, live action. Hopefully, NBC's ad gremlins will find a natural break to fire an online ad so no action will be missed.
If you're away from a television, you can use the Live Extra app to watch the feeds from CNBC, MSNBC, NBCSN and USA Network.
There are two daily online programs that will be offered either on NBCOlympics.com or Live Extra:
Gold Zone is back, but unlike two years ago when there were no hosts and cutaways from event to event were done with no explanation, NBC is utilizing DirecTV Red Zone Channel host Andrew Siciliano and Golf Channel host Ryan Burr to be traffic cops. They'll be live every day and they'll hopscotch viewers all over Sochi. Gold Zone will run daily between 7 a.m. and 3 p.m. ET. Using the Whiparound format, Gold Zone will take viewers from downhill skiing and to the conclusion of curling to the faceoff of a hockey game while ending with figure skating. Fans can keep up to date on Gold Zone through its Twitter account. Overall, Gold Zone will offer more than 100 hours and will go wherever the action is happening.
Olympic Ice is a daily half-hour studio show that will stream on NBCOlympics.com and Live Extra starting at 5:30 p.m. Host Russ Thaler and 2002 Ladies Figure Skating Olympic gold medalist Sarah Hughes will review all of the figure skating competition and preview the upcoming day's events. The show will be seen between February 7 through 21.
And the Olympic News Desk will be seen for all viewers, both authenticated and unauthenticated, on dot-com. Julie Donaldson from Comcast SportsNet Mid-Atlantic will provide frequent updates.
All of the events will be streamed live on NBCOlympics.com and Live Extra. All except for the Opening Ceremony which is being held for primetime on Friday. Just as it did in London, NBC feels its hosts including Matt Lauer and Meredith Viera will better explain the happenings instead of allowing viewers to watch it live for themselves. There's no word at this time on whether the Closing Ceremony will be made available online.
It appears that NBC is finally giving the people who want to watch the Olympics online the full experience. It's something that was unheard of as recently as 2010.
Online it's commercials of Ted Liggity but his GM run is nowhere to be seen. The second runs are there but where is the first. Oh since NBC won't let you fast forward or even rewind to find what you want to see how could they put up the GS when Liggity was the first one out of the gate. So lets see what's up on pirate bay.
When are they going to figure out there is a growing and viable market that doesn't own televisions, and therefore doesn't have cable subscriptions etc. I am furious with NBC right now. They have denied me access to most of the Olympics at almost any price short of buying a TV and subscribing, and to think I was ready to drop cash in order to sign on and I wasn't even particularly worried about how much....think how much money they didn't bother making by locking us out.
During the Olympic zone we are tools that we will see two medal awarded..no warning for those of us that don't want to know anything till we see it.....they keep doing this. They won't let us watch live they they continue to real ease information we don't want to hear. When watching they constantly talk over the event. As during the opening ceremonies when I would have liked to hear the music instead of thier stupid and rude commentary
I am another American that is more than annoyed at the embarrassing commentating that has gone on so far in the opening ceremonies and other previews to events etc! Matt Lauers scandalously snarky comments are almost too much to listen to! This is the most unprofessional and embarrassing coverage for an Olympics by the USA I have ever seen in my +40 years of watching the Olympics! I only wish that it was possible for me to watch these Olympics through some other broadcast group. Evidentially NBC has decided that American viewers have all devolved to the category of ill mannered, barely educated, nasty, gossip mongering type, and I am thoroughly disgusted, and embarrassed for all of America.
How about finding someone to work with Merideth Viera who has some idea of responsible and professional conduct on television. Please let's show the world that we actually have respect for people's other than our own and make our first face on television someone thatbrepresents the best and brightest of us instead of the most superficial and classless.
You are spot on. This was the worst commentating I have ever seen. it's embarrassing to watch, and making me angry.
I am embarrassed by the commentary I heard during Russia's presentation of its history. Everybody knows Russian history but the commentators' had no business telling Ivan the Terrible anecdotes,harping on Russia's quest for power, or making snarky comments about the Communist Revolution. How would it be if we were hosting the Olympics and foreign commentators were talking about our history with the native American Indians and Slavery?
@miratom I think you are overstating the case. They are broadcasting tons of stuff over the airwaves per usual; just look at KNBC’s schedule
Makes sense for the subscription due to the cable events. Besides college sports and a few things on ESPN3, you don't see things with just an internet connection outside of broadcast network. I know my provider is one of the few that provides watch espn. Also I'm glad they are finally getting up to speed on the streaming live events. I, along with many, will be working when it's live, but it's nice to have that option when I'm at lunch or for people who can watch it during the day.
@AngryAtTheBird I couldn't agree more, I too am furious at the piss poor coverage provided NBC. It is so damned stupid that I cant just go to the NBC site and pay to access live coverage and an online archive. The entire executive team at NBC should be tossed into the streets to wallow in their own filth. It really pisses me off that I am missing yet another olympics over this bullshit. I refuse to sign up for 2 years of crappy cable programming just to access to weeks of olympics. I've been cable free for almost 3 years and I couldn't be happier with that decision. Shame on the olympic organizers for allowing NBC to deliver so poorly. If you want to send NBC a message, don't watch their crap. They'll get the point when ratings fall significantly
@gorlak Hopefully you can receive their low power signal. I cannot in Silverlake. Not that I would watch it anyway.
@miratom Yeah, NBC broadcast is fine from the westside.