Major League Soccer has had slow, sustained growth over the past decade. Expansion into rabid soccer markets in the northwest and an influx of veteran stars into big markets has fully established the league as a stable quantity in the American pro sports landscape. While that can be seen as a victory for a league that launched less than 20 years ago, MLS is still looking to break through on television. The league's national ratings are poor and show little sign of making a leap forward.
To try and develop a wider fanbase across the country, MLS is launching a new original content group called MLS+ that will hope to give fans more access than any other league in the country through a new weekly magazine show and documentary style storytelling. From Grant Wahl at Sports Illustrated...no comments