Ed Note: AA is pleased to welcome one of the best WWE bloggers on the web, Arda Ocal, for coverage of the squared circle.
On Tuesday Marc Graser, a senior editor with Variety, published a detailed look at WWE's television rights and how the next few months could shake down.
Looking into the points in this in detail, we see some interesting key talking points.
First, Graser notes that all of WWE's television properties expire at roughly the same time, a first for the global entertainment brand. This includes RAW (USA), Smackdown (SyFy), Main Event (ION), Total Divas (E!) and other programming scattered across various channels. WWE is now in a leverage position, being able to negotiate all of its properties to one network.
Currently WWE receives $139.5 million in the United States for its programming. This past summer, NASCAR secured a 10 year, $8.20 Billion dollar agreement with NBC and Fox, pocketing $820 million annually. NASCAR's ratings are comparable on whole to that of WWE, as Graser compared: