As we approach the launch of Fox Sports 1, we bring you the second in a series of interviews conducted with sports network executives. In Part 1, Matt Yoder spoke with NBC's Jon Miller on the State of NBC Sports Network. In Part 2, Awful Announcing spoke with CBS Sports President David Berson. Mr. Berson has named President of CBS Sports in June after being Executive Vice Presdent of CBS Sports and President of CBS Sports Network. Before joining CBS in 2011, Berson spent 16 years at ESPN in various capacities.
During his CBS tenure, Berson has overseen the rebranding of CBS Sports Network from CBS College Sports and converting the network to closely fit CBS Sports' assets. In addition, Berson has increased its distribution and increased the hours of studio programming to include personality-driven shows (ROME, Lead Off with Doug Gottlieb and Allie LaForce and the Tim Brando Show) and shoulder programming surrounding CBS Sports events including the Super Bowl, US Open and PGA Championship.
While CBS has maintained most of its current properties, the NFL, SEC football, NCAA Tournament, The Masters, PGA Championship, and the PGA Tour, CBS Sports Network remains on sports tiers, airs niche sports like Arena Football, Professional Bull Riding and MLL Lacrosse, and is seen in less than 50 million homes.
In this interview, Berson discussed the perception of CBS sitting on the sidelines while ESPN, Fox and NBC battle it out for major sports properties, the future of CBS Sports Network and the overall State of CBS Sports.