The partnership between Turner Sports and CBS has brought several changes to the way we consume March Madness. Many of them have been very good. Turner's basketball talent have brought added personality to the telecasts, even if some of their NBA studio personnel aren't admittedly as well versed in the college game. Some of the best broadcasters in sports like Marv Albert, Steve Kerr, and Charles Barkley are now a regular part of NCAA Tournament coverage.
The single best element of the CBS-Turner partnership has been putting the choice in the hands of the college basketball fan. With every game spread across 4 different networks, you have the choice as to which game you want to watch. No longer are you beholden to your local CBS affiliate and limited to cut-ins from other games you really wanted to see. You have full control over your March Madness experience.
Now with another revolutionary, and possibly even radical move, Turner and CBS are going to give viewers around the country even more options for next year's Final Four. For the first time, the National Semifinal games will be aired on TBS instead of CBS. And, three different networks will carry that doubleheader. In addition to TBS airing the national broadcast, truTV and TNT will offer telecasts that are geared towards fans of each team involved in the Final Four. John Ourand of SBJ broke the story:no comments