Curling's popularity as a Winter Olympic sport in America is still growing. In fact, the 2014 Winter Olympics in Sochi may be something of a turning point for curling on television and as a sport in America. It's crossed over from a quirky cult hit into an event that more and more people legitimately care about. The tweets continue to pour in on social media during live curling action and there are actually serious columns at national outlets about how America can be more competitive in Olympic curling. Each time one of John Shuster's rocks finishes a centimeter further away from the button than his opposition it's another stomach punch for the entire country.
The USA men and women combined for a 3-15 record at the 2014 Winter Olympics. The men finished 9th in the 10-team round robin portion of the competition, the women 10th. These results are even more disappointing considering that the US women were medal hopefuls entering the games and suffered one blowout loss after another including allowing an Olympic record 7 point end to Great Britain early on in the tournament.
But the lack of American success has not dampened enthusiasm for curling. The Norwegian team's curling pants are nothing short of a phenomenon. The Russian women's team and skip Anna Sidorova (pictured above) are popular for, well, obvious reasons. And there are plenty of other big personalities and very talented athletes to be drawn to in the sport. Although there isn't much data out there, ratings appear to be up for curling in 2014.
So why is it so difficult to watch live curling on television from Sochi?no comments