Last week, CNN revealed they were leaving behind their lengthy partnership with Sports Illustrated for a new relationship with Bleacher Report. The announcement was met with a multitude of passionate reactions ranging from excitement to outrage and disbelief to fascination. That CNN.com is moving in this direction come February should not be unexpected given Turner's healthy investment in Bleacher Report and desire to integrate the polarizing site across its numerous platforms. Nevertheless, it comes at the expense of several years of history working together with Sports Illustrated.
The significance of CNN switching just two letters from SI to BR can't be understated. It's a watershed moment in the continued evolution of the sports media and the online world. Here's a website founded in 2007, featuring a roster of mostly unpaid writers, replacing an outlet that printed its first issue in 1954 and still boasts one of the best sportswriting staffs in the country. A content factory that produces hundreds if not thousands of articles in a single day is now the chosen sporting vehicle for one of the most recognizable networks in the world while the premier weekly print magazine in sports is left looking for a new online partner. It's a stunning turn of events that may define the industry moving forward and will create a domino effect that may lead to even more shifts across sports media.no comments