If you haven't heard, there's a new intriguing entry to the ever growing sports content space with the recent launch of USA Today's For The Win. What is For The Win and what does the future hold for the evolving USA Today Sports Media Group? Director of Content Development and former Blogfather at Yahoo as well as AOL's Fanhouse, Jamie Mottram was good enough to share some insight into the new venture as well as some about the sports media space in general. Thanks to him for taking the time to answering these questions without the oversight and guidance of any PR suits.
Ben Koo: You’ve been at USA Today for about 9 months. How long has FTW been in development and what did you and your colleagues see in the general sports content space that led you to believe there was room for a new entry?
Jamie Mottram: I came in last August with the idea for FTW, and it was something we knew we wanted to do, but we didn’t break ground on it until 2013. From there it took about three months to brand, design, build, staff, etc.
We knew we wanted to create a sports news site focused on so-called social content and that it should work great across devices, especially phones. Not really revolutionary stuff, but we didn’t see anything else like that out there.no comments