Winners and losers of extended NFL Thursday package

The NFL has a neat little trick in which they announce big news close to the Super Bowl that at times can ruffle some feathers, but is often lost in the hoopla of the Super Bowl. Cris Carter snubbed by the Hall Of Fame? A football game in Mexico? More Thursday Night Football? In a regular week, this could be fodder on Around The Horn, PTI, Twitter, and the blogosphere. But in a Super Bowl week coupled with a 24/7 Peyton Manning PR battle in addition to the game hype, these news items seemed to just come and go without much analysis.
With that in mind, we've taken the liberty to build out a comprehensive winners and losers of the additional games that may or may not becoming to your television set this fall on NFL Network's Thursday Night Football.
Winners:
NFL Network
You don't have to be Richard Sandomir to realize the NFL Network is the biggest winner. Going from 8 games to 13 games extends the window of NFL Network's relevancy from just November-December to nearly the entire season with games now in September and October as well.
The added games are nothing to sneeze at. It means more advertising dollars, higher carriage fees, and more television markets being on the channel. The additional games and eyeballs gives the network not only more revenue, but also additional leverage to bend over negotiate with cable operators like Time Warner and Cablevision who are still engaged in trench warfare with the network.
Fans
Generally speaking, football has been nationally televised on Thursday Nights for a half season. Now it's on for almost a full season. For those without the NFL Sunday Ticket on DirectTV, you're now getting access to more football and obviously that's a good thing for fans...














