A new poll conducted by Sports Business Daily asked the nation’s top marketers and sports business execs “who is the most marketable NFL player today?”
Before you say Tebow, slap yourself. Almost all of the top 10 most marketable players in country have something in common: they’ve won a Super Bowl. Although Tebow does make the list, he's got a lot more winning to do to take the top spot. Besides Super Bowl winners dominating the list, another prevalent note is that 8 out of the 11 players shown were all quarterbacks. While that shouldn’t come as a surprise, it is a little shocking that three defenders made the list and not a single running back or wide receiver makes an appearance.
Let’s take a look at the final list.....
1. Aaron Rodgers
The success of the “Discount Double Check” commercials speaks for itself. It shows Rodgers as a normal guy who expects everyone to recognize him after his Super Bowl MVP performance and also plays on the Favre shadow. Plus, I think the main reason Rodgers ranks so high is that he seemingly has it all - he is THE man in one of the most storied franchises in all of sports, a Super Bowl winner and MVP, and he's just getting started.
2. Tom Brady
He’s the Golden Boy. 3 Super Bowl wins, a supermodel wife, and a brand new ENORMOUS mansion. Brady never gets in trouble, always says the right things, and is pretty much the perfect pitchman. Yet, his endorsement products are sketchy at best considering there is a billboard somewhere showing Tommy Boy rocking Uggs as if any guy in their right mind would do the same.