As International Soccer Rises, MLS Hangs In Limbo

This Sunday, Fox airs a live English soccer game on national network television before the NFC Championship Game at 10:30 AM ET between Arsenal and Manchester United. Given the ratings success of taped games on network TV, it was only a matter of time until Fox shifted live games from Fox Soccer onto the main network channel. Back in November, we urged Fox to add more live games to their already planned Super Bowl day coverage and Sunday's tilt may be the beginning of just that.
Sunday's broadcast also features the debut of studio host Rob Stone, who has moved over from ESPN to be the face of Fox's soccer coverage as they work towards World Cup 2018. Joining Rob Stone in the studio will be outspoken analyst Eric Wynalda and... CNN's Piers Morgan?!? Piers? Morgan? Sure, it sounds like a cheap, pathetic ploy for ratings that sounds ridiculous, but Morgan has been in the Fox Soccer studio before and was actually good. Piers is an Arsenal supporter and his biting comments in the Fox Soccer studio after Arsenal's 8-2 defeat against Man Utd earlier this season showed that he definitely knew what he was talking about and could relate that knowledge in a compelling way. It may seem like a slap in the face to soccer fans and another facepalm from Fox, but Piers Morgan is legit. And, he has personality, which is what Fox Soccer has sorely lacked in the past. This is no hollow Rush Limbaugh trainwreck in waiting.
But it was recent comments from Fox's other analyst Eric Wynalda that have made waves in the soccer community. Wynalda gave a revealing talk at the NSCAA convention in Kansas City that put MLS's struggles into context while EPL games get attractive network TV time. Taped Premier League games have demolished MLS in ratings. As MLS moves into a new contract with NBC, it's a pivotal time for the league as international soccer and the EPL continues to gain a larger foothold on American TV. The reality isn't lost on former American international Wynalda, who ripped the league, its ratings, and its schedule...
















