The reaction to Kevin Ware's injury during the Lousivlle-Duke game continue to reveal the moment as unprecedented in sports broadcasting. From ESPN's decision to not show footage because it was so graphic to the Louisville broadcasters being moved to tears to the moral and ethical debate being played out on the web, it's been a fascinating insight into the current sports culture.
As far as the live broadcast goes, the consensus remains that CBS largely got it right. Two quick replays to show viewers what happened and then, once the gravity of the moment was realized, the focus turned to showing emotional images of Ware's teammates and the crowd with minimal commentary and no commercial break. Jim Nantz and Clark Kellogg were tasked with filling just 9 minutes of airtime that felt like 9 hours. During a conference call on Monday, the announcers shared what the experience was like...no comments
What I want to know: what spurred Philadelphia Eagles wide receiver DeSean Jackson to help Instagramming men worldwide by sharing six precautions for those who possess both X and Y chromosomes and also like to use the super-popular mobile photo-sharing service?
Did Jackson's girl have an issue with who he was following, because five of the six "rules" certainly indicate he had some sort of negative experience. Then again, it's possible he's just heard some horror stories from pals. Either way, these warnings come from people with experience, so pay attention, dudes!
The fourth "rule," which feels a bit out of place but still seems to stem from paranoia, is definitely the best. But I'd like to amend that by suggesting that you avoid pictures of food altogether. Unless you want to join the stereotype that led to this wicked parody:
(Hat tip: Extra Mustard)no comments
AT&T's "It's Not Complicated" series of ads have been widely well received. Children are questioned about various topics and their responses are met with some dry humor from comedian Beck Bennett. They're different, they're a bit comical and they're way better than that horrible T-Mobile One, Two Kalamazoo ad.
Looking to freshen up their commercials for the NCAA tournament, AT&T turned to former NBA greats. Specifically, Kareem Abdul-Jabbar, Larry Bird, Magic Johnson and Bill Russell sat around a table usually reserved for children and agree that bigger is better. Bennett then goes around the table for some extremely high fives, practically having to jump just to make contact.
We love how genuinely happy Bill Russell looks to be getting in on the action at the end of the spot.
Ed Note: This article appears via our sister site Awful Ads. For more insights and laughs at the expense of the colliding worlds of sports and advertising, visit awfuladvertisements.com and follow @awful_ads on Twitter.no comments
All Times Eastern
Charleston Southern at South Carolina -- SportSouth/Fox Sports San Diego, 7 p.m.
East Carolina vs. Weber State -- CBS Sports Network, 8 p.m.
National Invitation Tournament
Semifinals, New York, NY
BYU vs. Baylor -- ESPN2, 7 p.m.
Iowa vs. Maryland -- ESPN2, 9:30 p.m.
Norfolk Region, Norfolk, VA
Duke vs. Notre Dame -- ESPN, 7 p.m.
Oklahoma City Region, Oklahoma City, OK
Louisville vs. Tennessee -- ESPN, 9 p.m.
NCAA Championships, San Antonio, TX
Championship Finals -- ESPNU, 8 p.m.
Indiana State at Indiana -- Big Ten Network, 6 p.m.
LPGA: Kraft Nabisco Championship News Conference, Golf Channel, 5 p.m.
Mixed Martial Arts
The Ultimate Fighter: Team Jones vs. Team Sonnen: Vicious -- FX, 9 p.m.
Baltimore at Tampa Bay -- MLB Network, 3 p.m.
St. Louis at Arizona -- MLB Network, 9:30 p.m.
San Francisco at Los Angeles Dodgers -- MLB Network, 10 p.m.
MLB Now -- MLB Network, 6 p.m.
MLB Tonight -- MLB Network, 7 p.m.
MLB Tonight: On-Deck Circle -- MLB Network, 9 p.m.
Baseball Tonight -- ESPN2, 12:30 a.m. (Wednesday)
Quick Pitch -- MLB Network, 1 a.m. (Wednesday)
New York at Miami -- TNT, 8 p.m.
Dallas at Los Angeles Lakers -- TNT, 10:30 p.m.
Inside the NBA -- TNT, 1 a.m. (Wednesday)
NFL Live -- ESPN, 4 p.m.
Path to the Draft -- NFL Network, 6 p.m.
Game Changers: 2013 Quarterbacks -- NFL Network, 8 p.m.
Game Changers: 2013 Defensive Backs -- NFL Network, 8:30 p.m.
Buffalo at Pittsburgh -- NBC Sports Network, 7:30 p.m.
NHL Live -- NHL Network, 5 p.m.
NHL Live -- NBC Sports Network, 6:30 p.m.
NHL on the Fly -- NHL Network, 7 p.m.
NHL Live -- NBC Sports Network, 10 p.m.
NHL Tonight -- NHL Network, 10 p.m.
NHL Overtime -- NBC Sports Network, 11:30 p.m.
CONCACAF Champions League
Semifinal, 1st Leg
Seattle vs. Santos Laguna -- Fox Soccer, 9 p.m./Univision Deportes, 10 p.m.
UEFA Champions League
Quarterfinal, Leg 1
Paris Saint-Germain vs. Barcelona -- Fox Soccer, 2:30 p.m.
Bayern Munich vs. Juventus -- Fox Soccer Plus/Fox Sports Net, 2:30 p.m.
UEFA Champions League Pregame -- Fox Soccer/Fox Soccer Plus/Fox Sports Net, 2:30 p.m.
UEFA Champions League Highlights -- Fox Soccer Plus, 11 p.m.
NFL AM -- NFL Network, 6 a.m.
The 'Lights -- NBC Sports Network, 6 a.m.
Morning Drive -- Golf Channel, 7 a.m.
The Dan Patrick Show -- Audience Network (DirecTV)/NBC Sports Network, 9 a.m.
Tim Brando Show -- CBS Sports Network, 9 a.m.
Sky Sports News -- Fox Soccer, 9 a.m.
The Box Score -- Audience Network (DirecTV)/NBC Sports Network, noon
SVP & Russillo -- ESPNews, 1 p.m.
Outside the Lines -- ESPN, 3 p.m.
SportsNation -- ESPN2, 4 p.m.
The Best of the Dan Patrick Show -- NBC Sports Network, 4 p.m.
Pardon the Interruption -- ESPN, 5:30 p.m.
ROME -- CBS Sports Network, 6 p.m.
The Crossover -- NBC Sports Network, 6 p.m.
Lead Off -- CBS Sports Network, midnight
Fox Soccer News -- Fox Soccer, midnight
UNITE -- ESPNU, midnight
This year's NCAA Tournament continues to draw high ratings for CBS and Turner Sports. Through the Elite 8, the average national rating for the tourney is a 6.2, up 9% from last year's 5.6 rating. Even more impressively, yesterday's numbers for lopsided games between Michigan and Florida and Louisville and Duke were up huge compared to last year, even with the Easter Sunday holiday.
Furthermore, total viewership numbers continue to make this year's tournament the most watched in decades. Through the Elite 8, average viewership is 9.7 million, which makes it the highest since 1994. Here's details from Turner...no comments
NBC Sports Radio officially began its 24/7 lineup today. Since September of last year, it's been unveiling its schedule in short drips, first weekday on-the-hour updates followed by weekend programming. Finally, NBC Sports Radio is a full-fledged 24/7 sports talk network with weekday and weekend programming.
Let's go over the weekday lineup show-by-show: All times are Eastern.no comments
H/T Sammy!no comments
Earlier today we detailed the various coverage of Kevin Ware's awful injury ranging from the live CBS broadcast to ESPN's decision not to air the injury to some online outlets and their editorial decisions on how to cover such a traumatic event. Thankfully, Ware underwent successful surgery and the injury is not believed to be career-threatening. For the most part, the networks did what you would hope in being extra careful in choosing to air the injury, knowing full well that anyone who really wants to see it can find it on a thousand internet sites.
The toughest challenge is for the broadcasters and CBS largely handled the situation respectfully. Another broadcast group that had to describe the events live was the Louisville radio team. ESPN Radio host Bob Valvano serve as the team's radio analyst. His comments after the game provide insight into something no broadcaster can prepare for and the overwhelming emotion of the moment. Even after the game, Valvano recounts Louisville players crying in the locker room and how even the Louisivlle broadcasters were moved to tears by what they witnessed. Valvano posted the following on his Facebook page and here's the statement in full...no comments