One of the biggest conspiracy theories against ESPN is their bias in favor of the SEC. Watch the network and you'll see plenty of hype for the conference. You'll see the prominent "SEC on ESPN" logo all over the place. Then, there's been reports of ESPN and the SEC working on their own network.
Does ESPN show bias towards the SEC, thus driving up the money made and power received by both? Doubtful. I'd like to think it's not a grand conspiracy, but rather a couple of factors that are more easily expainable. One is the SEC's streak of national championship victories, which has obviously put the league at the top of the college football world and deservedly so. The other factor is merely ESPN's bias towards stories and powerful players, teams, and yes, conferences. ESPN is simply going to spend more time on the SECs of the world the same that they spend time on the Yankees and Lakers and Tebows and Bradys and LeBrons of the world. It doesn't necessarily make it right, that's just how it is. ESPN is going to treat Kansas State differently than Florida.