The Los Angeles Kings have had the best team Twitter account in sports. Funny, irreverent, engaging, topical, not afraid to take a dig at their rivals, worth following even if you weren't a Kings fan... pretty much the opposite of every single other North American professional sports team that operates in the social media space.
And then, for some reason, the Kings decided to hand over their Twitter account to a Los Angeles radio host - KROQ's Kevin Ryder. It's a gimmick teams and leagues will often do, bringing in a guest tweeter to engage with fans and tweet from the team's official account to provide a few extra laughs or answer questions or be "edgy." Who knows. It's usually a pointless exercise that adds nothing (if I wanted to follow these people I could figure it out how to do it pretty easily), but these official Twitter accounts do it anyways.
Who could have predicted how scary accurate the Kings' prediction would be! During that second period, Ryder tweeted out this sexual assault joke to the Kings' 225,000+ followers...no comments