Fox Beats ESPN And NBC For 2018 And 2022 World Cup Rights

Last week we told you World Cup TV rights in 2018 and 2022 were up for grabs as ESPN was in competition with Fox and NBC. ESPN was seen as a firm favorite to retain the World Cup rights given the success the event has brought the network, the deep pockets in Bristol, and the passion ESPN #2 John Skipper has for the sport. However, in an upset the likes of Senegal over France, Fox has come from nowhere to win the rights for all FIFA events from 2015-2022 including those World Cups. Here's the report from John Ourand at SBJ...
The FIFA World Cup will have a new U.S. TV partner in '18 and '22, with several sources saying that Fox will pick up the English-language rights. FIFA has informed the bidders and is planning to announce the winners at some point today or early next week. The decision to award the rights to Fox is a shocking development, since incumbent ESPN was widely believed to be the front-runner to retain the World Cup rights.
I only pegged Fox at 20% last week, so this is definitely a surprise. Fox has been agressive in going all-in with soccer the last couple years. They got the Champions League away from ESPN, have rebranded and put money into updated sets and graphics for Fox Soccer, and have even gone as far as putting taped EPL games from Sunday mornings on Sunday afternoons in an NFL window.
I am frankly shocked ESPN let the World Cup go considering all the factors above. This is a company that hates losing more than it loves winning. It'll be a bitter pill to swallow seeing how they have helped to build the World Cup into must see television here in the states. Now, Fox will get to profit off ESPN's investment into the World Cup and the sport of soccer. ESPN sent along this statement to AA regarding the news...
"We made a disciplined bid that would have been both valuable to FIFA and profitable for our company, while continuing to grow our unprecedented coverage of the World Cup and Women's World Cup events. We were aggressive while remaining prudent from a business perspective. ESPN remains committed to presenting the sport of soccer at the highest level across our platforms with coverage of the UEFA European Football Championship, English Premier League, La Liga, MLS and other top leagues and tournaments, including the 2014 World Cup in Brazil."
It's unclear at this time how much Fox broke the bank for these World Cup rights and where ESPN's cutoff point was in the bidding process. While the effects of this bid won't be felt until after the 2014 World Cup in Brazil, this is a landmark moment for the course of televised soccer and the sport in general in the United States. Let's try to make sense of what the World Cup's move from ESPN to Fox may mean for all the parties involved...









