While Boxing Fades, UFC's Future Is Bright Thanks To Fox Debut
Above you can see the entire UFC Heavyweight Championship fight on Fox from Saturday night, where Junior Dos Santos defeated Cain Velasquez to win the belt. The fight lasted all of 64 seconds, but provided a decisive, exciting knockout finish. The same can't be said for Manny Pacquiao's bout with Juan Manuel Marquez, also on Saturday night. Pacquiao won a questionable decision, which seems to be the rule rather than the exception in boxing. How many boxing fans have grown tired of the neverending supply of controversies, disappointments, teases, and fractures? In fact, the highlight of Pacquiao/Marquez fight night may in fact have been the role of this strategically placed sombrero.
The contrast of trajectories between UFC and boxing couldn't be more apparent than Saturday night. On one hand, you had the UFC making its debut in primetime network television. Sure, it wasn't the first MMA appearance in primetime, but this was finally the time for MMA's premier organization to take centerstage. This wasn't a Youtube fighter trying to make a name for himself in a fourth rate bout, Dos Santos v Velasquez was the real deal. It was also a winner in the ratings. Here's the numbers from MMAJunkie...
With updated figures, network executives say this past weekend's first-ever UFC on FOX event scored a 3.1 household rating and an average audience of 5.7 million viewers.
That's up for sharply from the initial estimates of 4.64 million viewers.
According to FOX officials, the Nov. 12 broadcast was the highest-rated event in UFC history, and once final figures are in, it's expected to win the adults 18-34, adults 18-49, men 18-34 and men 18-49 demographics.
5.7 million viewers for a single 64 second fight is fairly impressive. And hey, it's almost three times as long as Armen Keteyian's interview with Mike McQueary! But perhaps more importantly, it's winning those young demos that will have Fox and the UFC popping the champagne bottles. Networks obsess over winning those young/male demos and the fight delivered. And really, this could only be the beginning for Dana White and UFC...












