Tuesday was the day for the official unveiling of the sports media's worst-kept secret, Fox Sports 1. This was such a big deal for Fox it brought out its heaviest hitters, Troy Aikman, Terry Bradshaw, Erin Andrews, Curt Menefee, Howie Long, Chris Myers, Darrell Waltrip, UFC President Dana White and Tim McCarver.
As one arrived at the Marriott Marquis Hotel in New York, Fox made sure you were aware that this was their event. Security was everywhere to ensure you didn’t see any Fox Sports 1 logos ahead of the official unveiling.
When the news conference began, former Fox Sports El Jefe del Mundo and current News Corp. Senior Executive Vice President David Hill came out to discuss the history of Fox Sports, how it grew from being Fox Sport and just having the NFL to being a multifaceted division with several major properties including MLB, NASCAR, the World Cup, UEFA Champions League and major college sports. Hill said that Fox had been thinking of creating a national sports network for 15 years and the time was right to launch the network. And although he downplayed his role, there’s no denying that without Hill, Fox Sports would not be in the position it is today without his chutzpah, his acumen and his ability to think outside the box.