For all of the talk about ESPN's sky-high cost to cable companies, which they in return, pass on to the customer, cable operators viewed ESPN as having the most perceived value among all networks - for the thirteenth straight year. In addition, ESPN was ranked as the most important network (for the ninth straight year), and 95% of operators viewed ESPN as "very important" when it comes to customer retention and acquisition.
In recent days and weeks, ESPN's cost to operators has come under fire. Dish Network sued ESPN, and the judgment they won was a drop in the bucket in comparison to ESPN's revenues, signaling this isn't going to be coming to an end any time soon. As long as cable companies continue to value ESPN so highly, they're going to continue to be willing to pay the subscriber fees ESPN wants, and pass the cost along to the consumer.no comments