Yesterday I posted my thoughts on what was going on the scenes with DirectTV and Pac 12 Network on reading between the lines on how the companies were posturing. It was interesting to hear from some folks familiar with those talks who commented I was pretty much on the money.
A large part of what's going on with the DTV stalemate with Pac 12 Networks surrounds the fact that Dish boldly stepped up as DTV was deferring. This is the equivalent to Udonis Haslem deciding to take it to the hole and scoring with 15 seconds on the shot clock in a close game while LeBron was posting up on a smaller defender thinking he was about to get the ball.
With the addition of the Pac 12 Network, Dish suddenly became a very viable option for college football and basketball fans who lust for every game. But in a pretty damn shocking development hours before week 3 kicks off, we learn Dish will be without BTN, at least for now.
If you recall in the days leading up to the start of the season, Dish was bluffing they wouldn't do an extension with the network. They were pretty mum on their side of the negotiations as BTN seemed to outmaneuver Dish by saying they were asking for a monthly carriage fee that others had agreed upon. Removing a channel you already carry is much messier than just deciding not to carry the channel from the outset, so I was pretty confident that Dish was just bluffing.
Hours before kickoff the two sides agreed to a short term agreement to not disrupt service. Last week, the process repeated again as the channel actually did get pulled in the early hours of the morning but another short term extension was agreed upon so nobody would miss a game. Most thought that this was the last we would hear about this other than the formal announcement of a long term extension.
Instead we were greeted with this statement below from BTN, again a mere hours before kickoff.