(Ed Note: This syndicated article appears courtesy Andrew Coppens at Crystal Ball Run.)
It was announced earlier today that the Big 12 has inked a 13 year deal for their media rights with ESPN/ABC and Fox networks. According to the report the deal is worth a whopping $2.6 billion, which comes out to about $20 million a year per team in the ten team conference.
The deal has ESPN, ABC, and Fox all splitting the football side of things, while the basketball side of things will be exclusive to ESPN/ABC properties.
For a conference that was left for dead just two years ago this has to be considered one of the biggest miracles in college athletics as of late.
The new deal allows the Big 12 to stay competitive wit the other big boys of college athletics as they are now on par with the Big Ten and just slightly behind the likes of the Pac-12 ($21 million) and the SEC.
By signing this deal the Big 12 put another massive stamp, along with the additions of West Virginia and TCU, on saying "We're here to stay."no comments