Turner's move to bring together CNN and Bleacher Report is a move that transforms the entire sports landscape. When it was made public that CNN was moving ahead with Bleacher Report in place of Sports Illustrated, we were told this was only the beginning of a wider integration of b/r content across Turner Broadcasting and Turner Sports. As if the initial news of b/r ousting SI didn't create enough debate and discussion around the industry, the next steps will bring even more shock waves.
CNN is bringing Bleacher Report to television with branded sports segments throughout the day on both CNN and Headline News. Bleacher Report's television debut will come February 2nd, the day before the Super Bowl, with a one hour CNN special. The special won't star any b/r writers though, instead it'll be hosted by new CNN acquisition Rachel Nichols and Turner's Ernie Johnson. The b/r updates will begin in full throughout the day on Tuesday February 5th. More details from CNN...no comments