On the 6pm SportsCenter, Cindy Brunson introduced yet another Lebron segment by pointing out that LeBron's decision on where he would be taking his talents also happened to be 234 years to the day that the first public reading of the Declaration of Independence was read. Stupid moments like that one have been repeated all day with wall-to-wall coverage and interviews breaking down everything that has happened in the 365 days since. With the NBA and NFL locked out, and July baseball being easily the most significant sporting event that's going on right now, it might be easy to dismiss this as being the product of a slow sports day. Instead, today has been nothing like that at all. The NFL lockout looks to be ending, Jeter is a couple of dribblers away from 3000 hits, the tragedy in Texas, the most popular NBA all-star of all-time Yao Ming is retiring, OSU's problems and Team USA's rematch with Brasil is a couple days away. Easily any of these stories should be getting more run then what we felt like a year ago today. Or, they could just go the old-fashioned route and like, you know, show highlights of sports that happened last night or earlier today.
You'll certainly never confuse me with someone who has ever had much sympathy for LeBron. Being from Detroit, we've been hating on LeBron since before it was cool. But even for me, a person who often subscribes to batshit sports conspiracies and admittedly sees things only the way I want to see them... ESPN has been completely bipolar and sensationalized in their coverage of everything LeBron this past year. ESPN's consistent coverage of his tweets and also having a reporter and microphone stationed in Cleveland seemingly at all times for the scorned fans of the Cavs to sound off on a national stage about anything LeBron might be doing is too much. The twitter reporting is especially over-the-top. Lebron says dumb things often. But, if you spend 5 minutes perusing the depths of professional athlete Twitter, you will be astounded at the stupidity these very public figures put out there. Athletes making booty calls, reacting to tragedies, and worst of all, planking is all out there for any fan to see. SportsCenter could have a field day cherry picking tweets of athletes and creating controversies and mostly providing incredible comedy if they felt like it. When it became obvious that fans were tiring of constant LeBron coverage, ESPN decided to treat him as almost a villainous character. Some athletes relish this "role," but it became obvious that LeBron isn't one of them. He wants to be liked, and the one-sided coverage of his flaws was kind of mean-spirited and mostly just an inaccurate representation of LeBron.