One of the most widely discussed recent events in the online realm has been Turner's acquisition of Bleacher Report. The marriage of a mainstream company with a decidedly new school (and yes, certainly polarizing) portal like Bleacher Report is a landscape-altering transformation for the online sports world. The total impact of the Turner-b/r marriage is unknown this early in the process, but you're beginning to see signs of its implementation. I quite frankly never thought I'd live long enough to hear Marv Albert read promotional spots for Bleacher Report during NBA on TNT games, but alas, here we are.
Another element to Turner's acquisition of Bleacher Report is the partnerships within Turner and Time Warner and more specifically, Sports Illustrated's lengthy relationship with CNN. Beginning in February, CNN's sports content will be provided by Bleacher Report instead of Sports Illustrated. If you go to CNN.com and try to access Sports Illustrated, you are met with this page telling you CNN Sports is changing soon. Visitors are informed of the following:no comments