While NBC's Olympic coverage has drawn the ire of a lot of sports enthusiasts for a variety of reasons, their effort to appeal to a broader audience outside has certainly been successful with high ratings and a general buzz across the web in addition to replacing the weather as the most safe small talk topic.
The Today Show, Ryan Seacrest, and the hysteria of Women's Gymnastics will certainly do that.
Among the various features and segments in NBC's content arsenal has been frequent updates on the games reaction spanning the social web. I've found some of these to be interesting but for the most part, I have been rolling my eyes hoping to rejoin one of the events. Yesterday, I found the segment below to be a painful example of the fluff that we've seen.no comments