Every four years, we are privileged to take part in and witness an event that brings the world together. And no, I'm not talking about the Olympics. I'm not talking about the World Cup or even a presidential election. I'm not even talking about leap years.
Of course, I'm talking about being angry at NBC tape delaying the most important Olympic events and airing them in primetime.
Yes, every four years, seemingly the entire country goes up in arms over NBC's Olympic tape delay strategy where they use their exclusive Olympic rights to save elite events like swimming, gymnastics, and track & field for the primetime jackpot. The practice is nothing new, and even goes back to ABC's Roone Arledge in the 1960s as he made the Olympics into the television event it is today. This strategy was continued by NBC, shaped by Dick Ebersol, and remains till this day.
But we need to face reality - the Olympics aren't about the sports. They are about the stories. They always have been.no comments