Those Guys Have All The Fun Book Review

As the authors make clear in the introduction, the book is not about the history of ESPN, but rather, it tells the story of ESPN. This was a crucial decision, because the first person storytelling format is an enjoyable and easy read and at least makes the massive length of the book more bearable. From crazy idea about a 24 hour sports channel launched by Bill and Scott Rasmussen in a northeastern traffic jam to a multi-billion dollar company led by George Bodenheimer, Those Guys chronicles each of ESPN's critical steps on its rise to world dominance. In fact, Miller and Shales chronicle nine such seminal steps that brought ESPN to the top of the sports world. These steps are as obvious as garnering NFL and MLB rights to surprises like the 1987 America's Cup coverage, This is SportsCenter ad campaign, or the initial dual revenue stream (selling advertising + cable fees).
The book is successful in telling the reader everything you would probably ever need or want to know about ESPN. I was born in 1986, so the realized part of my existence has always seen ESPN as the behemoth in sports television. The book was enlightening to a younger fella like myself in telling the story of how exactly ESPN survived and thrived in the world of early cable TV. In fact, most of our audience and the younger crowd may be disappointed to learn that the majority of the book focuses on the actual business of building a network and a brand... not sex & drugs, talent feuds, or other salacious details (although there is a mention of farting contests between Dan Patrick and Gary Miller, can't believe that hasn't gotten any serious questions yet)... however, it was these very details that I surprisingly found to be most interesting...







