Fox aired the final edition of Baseball Night in America two Saturdays ago, after eight straight weeks of primetime baseball programming. The results for Fox were mixed, but largely positive. Four of the games received a rating over 2.0 and the other four ranged from between 1.7 to 1.9. Considering that Cops, a fixture in the 8 PM Saturday slot before this summer, routinely drew ratings around 1.0, the experiment easily resulted in almost double the ratings for Fox.
However, there is a caveat to Fox's ratings spike this summer. Of the three primetime games that aired last year, their ratings were all huge, ranging from 2.4 to 2.8. Only two games this year cracked that 2.4 mark this year: the Yankees-Mets matchup on June 23rd and the Red Sox-Yankees matchup on July 7th. Like it or not baseball fans, the Yankees are a fixture in primetime because they continue to draw massive ratings. We can complain all we want about being force-fed Yankees baseball, but they draw. It's as simple as that.no comments