The mix of sports and late night programming is the white whale of television. Seemingly every sports network and network executive chases after it to try to be "cool" and on the "cutting edge" and reach a "younger demo." This amalgamation of two successful, yet separate fields of entertainment - like the search for Moby Dick - has been an obsessive, yet ultimately hopeless quest. The original vision of ESPN2 tried and failed. (That's when Keith Olbermann launched the network's "hip" Sportsnight with the infamous "welcome to the end of my career" quote.) Joe Buck Live tried and failed. And now, ESPNU will try... and from the looks of the absurdity on tap, won't fair any better.
ESPNU announced a new show, Unite, that will debut on August 27th at midnight with the triumphant proclamation - "ESPN will officially make its foray into the late-night television circuit." Oh, boy. Unite looks like it's going to combine some elements of SportsNation, The Best Damn Sports Show, Period, Sports Soup, and George Lopez Tonight. And I swear to you, the ESPN press release highlights three yet-to-be-named hosts that will "push the envelope." Dear Lord in heaven...no comments