NFL Network is getting into the morning show business according to USA Today's Michael Hiestand. Starting July 30th, the network will begin NFL AM, a four hour morning show airing from 6 AM ET - 10 AM ET every weekday morning. The plans for the show seem like a cross between Mike & Mike, First Take, and Morning Joe. Here's the details...
"It's mind-boggling how much content is out there," says NFLN executive producer Eric Weinberger. "How can you fill up four hours dedicated to the NFL every morning? It's surprisingly easier that it sounds."
Expect, obviously, lots of yak. Weinberger suggests the show, which will replace re-airs of NFLN's Total Access news shows in the time slot, could talk to coaches "before they start their days." There'll be "heavy debate," he says, and some elements might seem "like Fox & Friends meets a radio show." Occasionally news might filter in from outside the NFL world — Weinberger suggests the show would have mentioned the Miami Heat won the NBA title — but with any non-football news "there'll always be an effort to bring it back or compare it to the NFL." Like maybe, would LeBron James be better as a tight end or linebacker?
This show seems like it has boom or bust potential. The last thing televised sports needs right now is another debate show, but if it's toned down and smart, and a small part of the show, this could work. The talent lined up for the show is interesting as none are really names that are likely to move the needle nationally. The host will be Brian Webber of Fox Sports with Nicole Zaloumis as co-host. The debaters are FoxSports.com columnist Mark Kriegel and NFLN reporter Steve Wyche. And, former cornerback Eric Davis will be the resident ex-player on set.