Over the weekend, Chicago Sun-Times sports columnist Joe Cowley took his own career into a nosedive and crash landed it in flaming wreckage of discrimination and sexism. One of the fundamentally great things about Twitter is that sooner or later, ignorance is exposed and those people self-destruct. Joe Cowley was just the latest victim of falling on his own tweeting sword.
In case you missed the story, Deadspin has the handy recap of Cowley not only going on a sexist rant against female flight attendants and pilots, but female sportswriter Sloane Martin when she dared to stand up for her gender. The audacity. Cowley tried to laugh it off as being some kind of professional wrestling villian, but he was the only one laughing at such gems like...
"I'm more likely to see a Squatch before I see a hot flight attendant. Then again, I think the airlines are hiring Squatch's to do that job."
"Chick pilot. Should I be OK with that or am I just a sexist caveman?"
"it's a fact women followers stay attached to me longer."
"hottie up that pic"
Hilarious. Phenomenal. Those words of Cowley were SO FUNNY that the entire sports universe turned against him in a way not seen since his old Sun-Times colleague Jay Mariotti was in the headlines. After Cowley's ranting was through, voices came from everywhere expressing little surprise that he was finally detonating for all the world to see given his past coarse, offensive behavior. But then Cowley did something that Jay Mariotti himself might look down upon.
Joe Cowley deleted his Twitter account.
Just like that, he was gone. He never said he was sorry, just some sort of halfway apology where he opined that he thought people had "figured this account out" and he was "wrong."
It is the coward's way out. Plain and simple. Instead of actually apologizing, instead of owning up to your mistake, instead of taking the @cst_Cowley replies in a stand-up fashion, Joe Cowley ran away and hid from the criticism.
Well, he hasn't hid completely. No, unbelievably, since Cowley's abusive rampage on Sunday afternoon, he has written three articles for the Chicago Sun-Times covering the Bulls-Sixers series published after his controversial tweets: