Update: Earlier we mentioned that Sarkissian Mason worked with Fox on the relanuch. We've since learned that they were only responsible for the branding components of this project and not the tech overhaul.
We've also heard that another attempt at a relaunch may not occur until after signing day which we hinted at which would be early February.
In the August 13th edition of the Sports Business Journal, Fox's PR folks gave a nice tease to the much anticipated rebranding and upgrade to the Scout.com platform and its large network of college sports recruiting sites. With 5 million monthly readers, many of which are paying monthly subscribers, Scout's network of sites was in dire need of a design and functionality refresh as it had seemingly been lapped by competitors like 24/7, Yahoo owned Rivals, and even standout blogs.
The SBJ article shed light on the August relaunch where the Scout brand would dissolve and would become Fox Sports Next.
But as August came to an end and the college season got underway, the Scout migration (the first major upgrade since Fox purchased the network in 2005... yes 2005) had yet to be rolled out. Presumably there were technical issues that needed to be resolved and as September came to end, many grew impatient for the upgrade that had been rumored and discussed for years as standard functions like commenting and friendly mobile viewing were lacking in the legacy Scout platform.
Late last week though, Fox finally flipped the switch across the network and it was a total train wreck. We won't get into the full list of what didn't work, what people hated, and what made people pull their hair out, but the main gripes that surfaced include: