Not too long ago I met with an individual who was the founder and CEO for a startup who a couple years back sold his company to a larger internet company for a good chunk of change (vague and discrete at his bequest.) When discussing some of the various strategies Bloguin would pursue going forward (Awful Announcing's parent company), he uttered something to the effect of "That's the million dollar question. Do you want a lot of a little, or a little of a lot."
His response was in regards to the equity of a company and if it was better to dole out stock to a larger group of people in hopes of making something very big with the added feet on the ground (but leaving yourself with a smaller slice) or to be more prudent in diluting the stock by not adding people who may not really add much to the equation.
With that in mind, I think the saying can also apply to the pro leagues and conferences and their efforts to maximize revenue from television rights in this new era in which the value of live sports programming has exploded.
The runaway train of ESPN has been the most ahead of the curve, shrewdly acquiring and retaining the vast majority of the crème de la crème to the tune of a nearly $5 carriage fee for every household that has the channel. For comparison, the next highest national channel is not much over a dollar (TNT) and that's largely because of the NBA programming they show.
With additional ESPN channels pulling in solid carriage fees and advertising revenue to go along with their other lines of business (radio, magazine, web, mobile), you can see why the likes of Fox, CBS, NBC, and Turner are trying to figure out how to emerge from an Anchorman like battle royal to become a true competitor to ESPN...