We've reached that time of year when networks reach out to important advertisers at their "upfront" presentations. For ESPN, this means a glamorous event in New York where some of the network's most important personalities schmooze with athletes and sell advertisers (and the media gathered) on why the network is still the greatest thing not just since sliced bread, but the advent of loaves of bread as well. You'll never see a more positive, more sustained PR push than a network upfront.
More importantly for us, upfronts are also venues where networks will unveil new programming, technological, and innovative ideas and may even break some news amidst the pomp and circumstance. We're here to break down the interesting revelations from ESPN's Upfront yesterday for you... without the Cheez-It people shamelessly fawning over Kirk Herbstreit.
(In case you're wondering, yes that is something that actually happened yesterday.)no comments