Last year, nobody was surprised when NFL Network's Thursday Night Football ratings skyrocketed. After all, it was the first year in which all of the country's major cable providers were carrying the league-owned channel. With Time-Warner subscribers on board, more eyeballs than ever were watching NFL Network every Thursday night in the fall.
But how do you explain a 10 percent rise in 2013?
From a league press release:
Including the audience from over-the-air broadcasts in local markets, NFL Network’s 13-game schedule of Thursday Night Football broadcasts finished with a record-high per game average audience of 8 million viewers in 2013, up 10% from 2012, marking the fifth consecutive year that Thursday Night Football has set an all-time high viewership mark for NFL Network.
For the season, Thursday Night Football on NFL Network averaged a 5.0 US HH rating (including OTA’s) – another record for the network – a 9% increase from the 2012 season. Each week of the 2013 Thursday Night Football schedule, NFL Network’s game telecast was the day’s most-watched program on cable television.no comments