Last week, we gave you a look into the NHL's side of their groundbreaking, 12-year, $5 billion media rights agreement with Rogers Communications and Sportsnet. This week, we're taking a look from the television side of things, with Rogers President of Broadcasting Scott Moore.
Moore is the perfect person to discuss this deal, as he played an intregal part in helping his team at Sportsnet get it done, and will be a huge part of getting the actual production part of it done, of course. He also previously worked at Hockey Night in Canada with CBC.
He spoke to me on Monday afternoon, where we talked about how this deal came together, the role CBC and current Hockey Night staff will play in it, and the idea behind a potential NHL "Red Zone" type channel.
Steve Lepore: Who came up with the concept, as it was pitched to the NHL, of making Hockey Night in Canada almost this public NHL Center Ice package, where you guys would cover pretty much every game on every Saturday night? What was the genesis of that idea?
Scott Moore: The genesis is the opportunity with the Sportsnet assets to be able to do that. We have six broadly distributed sports channels that can take on NHL content on a Saturday, as well as City. Having run Hockey Night in Canada and CBC for a while, it was always frustrating to me that we couldn't somehow more properly monetize the extra (regional) games on a Saturday, and couldn't really get the value out of them from both an advertising standpoint and a distribution standpoint.no comments