Ratings news regarding NASCAR have been rather pessimistic in recent years. The sport has gradually declined since its highs in the mid 2000s thanks to a number of factors - a growing contingent of cookie-cutter drivers, continuing a shift away from its core audience, the domination of Jimmie Johnson, and constant tinkering with the rules and format of the championship. Did you know they changed the chase format again this year? Really!
However, it's easy to forget that NASCAR ratings still do really, really well in comparison to every other sport not named the NFL. Although it's not one of the four major sports, you can favorably compare NASCAR ratings with any other sport. That's why NBC is back investing in the sport and why Fox Sports 1 and NBCSN are relying on NASCAR and their 5.8 million average per race viewers as a building block for their cable networks.no comments