NFL's Coy Posturing About Thursday Football Continues
More Thursday night NFL football maybe coming as early as next year per Roger Goodell in a recent podcast with Peter King. The NFL has made some noise and actually initiated discussions with networks to sell this additional package with Versus and Turner Sports believed to be the front runners.
Additional games to any network is already a big deal but would be a game changer to the likes of Versus or TNT. But just as quickly as the possibility of eight more Thursday games arose, Goodell nipped it in the bud, essentially giving all the networks the equivalent of cable programming blue balls. Below was the somewhat under the radar story of how those discussions were put on pause...
“I was shocked,” said one network executive. “I really thought that would be the next deal that they would do.”
"NFL Commissioner Roger Goodell squashed that idea Sept. 8, during a press call announcing the league’s $15.2 billion extension with ESPN. Goodell said that rather than coming before the NFL extends its broadcast deals with CBS, Fox and NBC, any new eight-game package still was a long way from reality.
“It’s not likely that we would do it in the next year,” Goodell said. “We’re going to continue our discussions with our current partners and evaluate aspects of our new labor agreement as part of that."
I had the opinion at the time that the NFL definitely wanted to squeeze money out of their network partners first, but also saw some value in waiting a bit as market conditions were likely to increase with continued upwards movement in ratings and ad sales.
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